Example Case Studies

I​n 2015, Loop City formed an Advisory Board to obtain qualification and sparring in relation to projects, analyses and results. As smart city makes up a significant part of LOOP CITY's programme, Jeanette Carlsson, CEO, newmedia2.0 ​was asked to ​sit on the Advisory Board, given her in-depth knowledge o​f​ the area. In the Spring of 2016, newmedia2.0 also arranged a study tour to London Tech City on behalf of the LOOP CITY Programme Steering Group, with the aim of boosting ​the team's ​knowledge of smart city initiatives in London.

newmedia2.0 are working with us to develop our strategy and execution plan for the transformation of a 1960s industrial park in Western Copenhagen into a Smart City and international hi-tech and Innovation cluster. We are very pleased with our partnership with newmedia2.0 and are currently planning several additional strategic initiatives together.

Niels Carsten Bluhme, Area Director

newmedia2.0 role: Strategic consulting

Tech Nordic Advocates is Northern Europe’s largest network of 600 senior tech leaders, including startups, entrepreneurs, investors, mentors, experts, established tech co leaders and policy makers, working together to grow the Nordic and Baltic tech sector, covering the 5 Nordic (Denmark, Sweden, Norway, Finland, Iceland) and 3 Baltic countries (Estonia, Latvia and Lithuania).

Tech Nordic Advocates is the first non-UK offshoot of Tech London Advocates - London's influential private sector led tech network with more than 3,600 Advocates, who have played an instrumental role in growing London​'s tech sector to what is today Europe’s leading tech and startup hub. ​ Tech Nordic Advocates is the direct gateway to and collaboration platform with London and the global tech community via Tech London Advocates and Global Tech Advocates, our global parent organization, covering Europe, Silicon Valley, India and China, Australia and New Zealand and Singapore/South East Asia.

Jeanette Carlsson from newmedia2.0 delivers very insightful, colourful and well researched sessions on Innovation 2.0 for our MSc Innovation and Entrepreneurship. She also runs workshops for our part time students nominated from blue chip corporations such as Rolls Royce. Feedback has been excellent and we are very pleased to have her involvement in our educational programmes.

Dr. Ali J. Ahmad, Senior Teaching Fellow, University of Warwick

newmedia2.0 role: Innovation & Entrepreneurship

I have no hesitation in supporting newmedia2.0. The team have worked with us for some time on our {CODEZONERS} project and been instrumental in its development and execution as a major player in the young peoples’ digital future at apprenticeship level in the UK. Additionally newmedia2.0 have now taken the concept to Denmark and we are now having collaboration discussions with the City of Copenhagen.

Professor Robin Baker, OBE, CEO, Ravensbourne

newmedia2.0 role: Co-Founder, {CODEZONERS} digital learning programme

Identification of skills requirements and gaps to drive the development of new vocational training programmes and professional development courses to meet the needs of tomorrow's LED-technology led lighting industry, including:

1. New short vocational training courses for young people interested in the lighting industry, including electricians, lighting designers, lighting technicians, data technicians etc. to develop an understanding of LED technology, complementary technologies, including sensors and their impact.
2. Professional development/training courses for staff in the lighting industry to develop an understanding of LED-technology and its impact.

newmedia2.0 role: Interview programme with leading lighting manufacturers, councils, and other players in the lighting industry to identify critical skills requirements, and education providers to understand courses currently offered to aid the development of new training and development courses to cover the gaps.

With over 2,000 start-ups, 30 accelerators and 48,000 people employed in the digital economy, London is the beating heart of the European startup scene, and Europe’s number one start-up hotspot.

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In the Autumn of 2016, ​

newmedia2.0 were selected to produce the official ​Startup Guide to London sponsored by the Department for International Trade, with foreword written by the Mayor of London and co-sponsored by Here East, Future Cities Catapult, Brand Union, Kontor, Goodwille Ltd., SAP and supported by London & Partners and Tech London Advocates.

The Startup Guide London covers inspirational startups, accelerators, incubators, support programmes, co-working spaces, service providers, interviews with experts from the startup scene and essential information on how to live and work as an entrepreneur in London, to connect, inspire and empower entrepreneurs to be more successful at starting and growing businesses in the City. Order the Startup Guide London here:

http://startupeverywhere.com/index.php/project/london/

Being a US company and new to Europe, we needed help to develop our product for the European market and understand and break into the UK/European mobile/social ad space. Jeanette and team have brought that to us. She really gets the digital/social media space and has opened up her wide business network in the UK and Europe to IqZone, and helped us close deals with key target clients. Jeanette really understands what makes business tick and is passionate about leadership in start-ups/SMEs, including creating and positioning a brand and great products and getting the message right - and she is unashamedly honest! I highly recommend her with no reservations.

John Kuolt, Co-Founder & Executive Vice President, IQzone

Telefonica had built a Personalization Server (PS) to manage subscriber information to enable personalisation of marketing and ad product offerings and required a Visualisation and Reporting UI to complement the PS.

I think this is a much needed exercise, which is very complex and you guys are making it a lot easier. Looking forward to the next phase

Director of Digital, Telefonica

PPA Business hosted the first of a series of informative Business Breakfasts, with a fascinating presentation from Jeanette Carlsson, newmedia2.0 CEO. Carlsson busted several myths along the way, including with her swipe against the term big data. Most publishers haven’t got to grips with small data yet and when they do, they discover that the term big data doesn’t really mean anything, she said. She followed up with invaluable strategic, tactical and commercial opportunities for data sets such as identifying user trends, targeted content, bespoke marketing, and cross-product sales. The presentation was thoughtful, packed with information, and relevant to every publisher in PPA’ membership.

Joe Hames, PPA Business

Keynote speaker: Data-to-Customer insight

Thank you very much for the Cyw brand development work. The feedback has been very good.

David Bryant, Commercial Director, S4C

newmedia2.0 role: Brand & Commercial Development

We recently worked with newmedia2.0 on a marketing project to determine the perceptions of our clients and people in our industry to our firm and its services. The market research was carried out very efficiently and the feedback we got was invaluable in determining our future strategy. Their energy and enthusiasm for marketing and the benefits it can bring to a business are refreshing and helpful for firms such as ours.

Stewart Norman, Partner, CW Energy

newmedia2.0 role: Customer insight