Citi Logik is a fast growing SME based in Tech City, London focused on mobile analytics in the urban space. The company has a global framework with Vodafone and is seeking to develop the concept of the living laboratory as a key engagement tool with its stakeholders and customers. In early January 2016, Citi Logik commissioned work with newmedia 2.0 to understand how the new concept could be taken to market. newmedia2.0 proved to be both engaging in their approach and quickly developed an understanding of the key drivers relevant to a prospective roll out. The consulting assignment and the recommendations were well received by the Board and have helped inform the emerging strategy for 2016/17. A great piece of work.