• Example Case Studies

  • Urban Innovation

  • newmedia2.0 advise private and public sector clients from startups to PLCs on all aspects of urban innovation/smart city. Client examples include:

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    Loop City

    I​n 2015, Loop City formed an Advisory Board to obtain qualification and sparring in relation to projects, analyses and results. As smart city makes up a significant part of LOOP CITY's programme, Jeanette Carlsson, CEO, newmedia2.0 ​was asked to ​sit on the Advisory Board, given her in-depth knowledge o​f​ the area. In the Spring of 2016, newmedia2.0 also arranged a study tour to London Tech City on behalf of the LOOP CITY Programme Steering Group, with the aim of boosting ​the team's ​knowledge of smart city initiatives in London.



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    GE Lighting: UK Wide Urban Innovation Programme (Intelligent Community Challenge)

    newmedia2.0 programme manage a UK wide urban design competition - Intelligent Community Challenge - on behalf of GE Lighting. Through the medium of a design competition, the Intelligent Community Challenge provides a unique opportunity for councils – who submit briefs outlining an area that needs regeneration – to work with promising design students – who will answer those briefs and come up with LED-lighting led solutions to solve their regeneration issues. The Intelligent Community Challenge also encourages industry and community groups to connect, collaborate, network and learn from each other in a positive real world context.

    Visit the Intelligent Community Challenge hive


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    Copenhagen Smart City

    newmedia2.0 are working with us to develop our strategy and execution plan for the transformation of a 1960s industrial park in Western Copenhagen into a Smart City and international hi-tech and Innovation cluster. We are very pleased with our partnership with newmedia2.0 and are currently planning several additional strategic initiatives together.

    Niels Carsten Bluhme, Area Director

    newmedia2.0 role: Strategic consulting

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    Danish Outdoor Living Lab (DOLL)

    DOLL is Denmark’s new platform for developing future LED-lighting solutions. DOLL’s aim is to create energy efficiency and intelligent indoor and outdoor lighting solutions, and to generate jobs.

    newmedia2.0 role: Project evaluation



  • Tech Innovation

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    Tech Nordic Advocates


    Tech Nordic Advocates is Northern Europe’s largest network of 600 senior tech leaders, including startups, entrepreneurs, investors, mentors, experts, established tech co leaders and policy makers, working together to grow the Nordic and Baltic tech sector, covering the 5 Nordic (Denmark, Sweden, Norway, Finland, Iceland) and 3 Baltic countries (Estonia, Latvia and Lithuania).


    Tech Nordic Advocates is the first non-UK offshoot of Tech London Advocates - London's influential private sector led tech network with more than 3,600 Advocates, who have played an instrumental role in growing London​'s tech sector to what is today Europe’s leading tech and startup hub.  Tech Nordic Advocates is the direct gateway to and collaboration platform with London and the global tech community via Tech London Advocates and Global Tech Advocates, our global parent organization, covering Europe, Silicon Valley, India and China, Australia and New Zealand and Singapore/South East Asia.



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    This was a strategic project to help us understand Vodafone subscribers views and experiences with one of our products, leveraging social media. The project has been well set up and executed and provided us with important insights for future product development, marketing and launch

    Frank Boulben, Director of Strategic Marketing, Vodafone

    newmedia2.0 role: Social Media monitoring



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    University of Warwick

    Jeanette Carlsson from newmedia2.0 delivers very insightful, colourful and well researched sessions on Innovation 2.0 for our MSc Innovation and Entrepreneurship. She also runs workshops for our part time students nominated from blue chip corporations such as Rolls Royce. Feedback has been excellent and we are very pleased to have her involvement in our educational programmes.

    Dr. Ali J. Ahmad, Senior Teaching Fellow, University of Warwick

    newmedia2.0 role: Innovation & Entrepreneurship

  • Digital Skills Innovation

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    Ravensbourne {CODEZONERS}


    I have no hesitation in supporting newmedia2.0. The team have worked with us for some time on our {CODEZONERS} project and been instrumental in its development and execution as a major player in the young peoples’ digital future at apprenticeship level in the UK. Additionally newmedia2.0 have now taken the concept to Denmark and we are now having collaboration discussions with the City of Copenhagen.

    Professor Robin Baker, OBE, CEO, Ravensbourne

    newmedia2.0 role: Co-Founder, {CODEZONERS} digital learning programme


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    we are dot.dot.dot

    wearedotdotdot is run by Centre for London and developed in collaboration with newmedia2.0 and partners from across the tech community. The platform is an online directory of Digital Learning Programmes that develop digital skills and help people access jobs in Tech City.

    See more...

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    International Smart Lighting Campus

    Identification of skills requirements and gaps to drive the development of new vocational training programmes and professional development courses to meet the needs of tomorrow's LED-technology led lighting industry, including:

    1. New short vocational training courses for young people interested in the lighting industry, including electricians, lighting designers, lighting technicians, data technicians etc. to develop an understanding of LED technology, complementary technologies, including sensors and their impact.
    2. Professional development/training courses for staff in the lighting industry to develop an understanding of LED-technology and its impact.

    newmedia2.0 role: Interview programme with leading lighting manufacturers, councils, and other players in the lighting industry to identify critical skills requirements, and education providers to understand courses currently offered to aid the development of new training and development courses to cover the gaps.


  • Startup Innovation

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    With over 2,000 start-ups, 30 accelerators and 48,000 people employed in the digital economy, London is the beating heart of the European startup scene, and Europe’s number one start-up hotspot.


    In the Autumn of 2016, ​

    newmedia2.0 were selected to produce the official ​Startup Guide to London sponsored by the Department for International Trade, with foreword written by the Mayor of London and co-sponsored by Here East, Future Cities Catapult, Brand Union, Kontor, Goodwille Ltd., SAP and supported by London & Partners and Tech London Advocates.


    The Startup Guide London covers inspirational startups, accelerators, incubators, support programmes, co-working spaces, service providers, interviews with experts from the startup scene and essential information on how to live and work as an entrepreneur in London, to connect, inspire and empower entrepreneurs to be more successful at starting and growing businesses in the City. Order the Startup Guide London here:


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    newmedia2.0 are helping us design key product capabilities in our technology and are supporting our efforts to increase sales. I think that it has given us a solid foundation to move forward with, and provide agencies with some real value


    Corbyn Munnik, Founder & CEO

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    Being a US company and new to Europe, we needed help to develop our product for the European market and understand and break into the UK/European mobile/social ad space. Jeanette and team have brought that to us. She really gets the digital/social media space and has opened up her wide business network in the UK and Europe to IqZone, and helped us close deals with key target clients. Jeanette really understands what makes business tick and is passionate about leadership in start-ups/SMEs, including creating and positioning a brand and great products and getting the message right - and she is unashamedly honest! I highly recommend her with no reservations.


    John Kuolt, Co-Founder & Executive Vice President, IQzone




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    SWIM - Scandinavian World of Innovative Media (CPH:DOX)


    Jeanette Carlsson attended SWIM:FORUM - a pitching forum for innovative media projects - as an industry expert and decision maker, and was asked to attend a panel that would judge and give feed back on stage to startup projects. Apart from contributing to the panels, Jeanette was also invited to give feed back at one-on-one meetings with a range of project participants. It was a great honor to have such an interactive media industry expert as Jeanette at our forum. She added great value to the whole event and shared her valuable knowledge with the projects. Her feedback at the panels was constructive and I will not hesitate inviting Jeanette back to take part in future events.


    Tina Ryoon Andersen, Conference Coordinator, CPH:DOX

    newmedia2.0 role: Interactive media expert and judge



  • Data Innovation

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    Telefonica had built a Personalization Server (PS) to manage subscriber information to enable personalisation of marketing and ad product offerings and required a Visualisation and Reporting UI to complement the PS.


    I think this is a much needed exercise, which is very complex and you guys are making it a lot easier. Looking forward to the next phase

    Director of Digital, Telefonica

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    The newmedia2.0 team have been working with Archant to enhance our "Big Data" capability, taking on a complex project to optimise our data collection capabilities across hundreds of customer touch points across the Group, improve our data infrastructure and improve key data management/ exploitation processes. We have been extremely impressed by the newmedia2.0 team, not only by their considerable knowledge in this area, but also by their pragmatic recommendations and people skills.

    Serge Taborin, MD Archant Digital Ventures



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    PPA Business

    PPA Business hosted the first of a series of informative Business Breakfasts, with a fascinating presentation from Jeanette Carlsson, newmedia2.0 CEO. Carlsson busted several myths along the way, including with her swipe against the term big data. Most publishers haven’t got to grips with small data yet and when they do, they discover that the term big data doesn’t really mean anything, she said. She followed up with invaluable strategic, tactical and commercial opportunities for data sets such as identifying user trends, targeted content, bespoke marketing, and cross-product sales. The presentation was thoughtful, packed with information, and relevant to every publisher in PPA’ membership.

    Joe Hames, PPA Business


    Keynote speaker: Data-to-Customer insight




  • Brand Innovation

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    Thank you very much for the Cyw brand development work. The feedback has been very good.


    David Bryant, Commercial Director, S4C


    newmedia2.0 role: Brand & Commercial Development

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    I have worked closely with Jeanette and newmedia2.0 over the last year and I have been really impressed with their knowledge, passion and commercial sense. I would welcome the chance to work with them again in the future.

    Matt Cockett, VP, Velti (Mobile Marketing)

    @newmedia2.0 role: Market development



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    CW Energy

    We recently worked with newmedia2.0 on a marketing project to determine the perceptions of our clients and people in our industry to our firm and its services. The market research was carried out very efficiently and the feedback we got was invaluable in determining our future strategy. Their energy and enthusiasm for marketing and the benefits it can bring to a business are refreshing and helpful for firms such as ours.


    Stewart Norman, Partner, CW Energy


    newmedia2.0 role: Customer insight